The Basics Of Rank Factors

A website that is newly uploaded and to the internet does not stand a chance against a websites that has already been live for several years.

This is because of the fact that many websites that are already live for several years have already been made popular through different methods like SEO or any internet marketing methods. This does not mean however that new websites do not have the chance to become more popular than those sites. The beauty of conducting an online business is the fact that gaining traffic and conversion does not rest solely on the number of years the website is live over the internet, instead it is dependent on different ranking factors, these ranking factors are integrated in the algorithm of the search engine however it is imperative to also take note that every search engine algorithm is a closely guarded secret by search engine companies. Many companies and SEO consultants have been researching and taking keen observation on the different factors that may affect their websites’ ranking and as a result of that a common ranking factor was observed and found out and these are the following.

Keywords

Keyword frequency in the content of the website is considered by search engines as a ranking factor. The number of logical times that a search term or a keyword is used in the content of the web page could affect the ranking of your website. Logical number of times would mean that the keyword would not just appear in the content but rather it was used as part of a logical statement in the content. It must always be remembered that merely placing the website in the content rather the placing of the keyword must be relevant to the content.

The location of the search term or the keyword would also matter, if a keyword is given paramount importance then it is placed in the title tag of the website and further the keyword is placed within a header one tag.

The number of links specifically the inbound links is also considered as a ranking factor. However, for a link to be considered as a ranking factor the inbound links must be relevant to your website. Furthermore apart from the quantity of the inbound links quality of links also would matter.