DoFollow or NoFollow – The Basics explained!
Understanding DoFollow
DoFollow is simply an internet slang term given to web pages or sites that are not utilizing “NoFollow.” NoFollow is a hyperlink value that tells search engines not to pass on any credibility or influence to an outbound link. Originally created to help the blogging community reduce the number of inserted links into a “comment” area of a blog page, the attribute is typically standard in blog comments. It helps overwhelmed webmasters disallow spammers from gaining any kind of advantage by inserting an unwanted link on a popular page.
How DoFollow & NoFollow Have Affected Link Building
As a result of the implementation of NoFollow, the process of building links has taken a steep turn. Many sites, including wikis, social bookmarking sites, corporate and private blogs, commenting plug-ins and many other venues and applets across the internet began implementing NoFollow. This made effective link building difficult for both honest people and spammers alike. It also made DoFollow links become the “Holy Grail” of SEOs everywhere, who seek them out as expensive collections to their off-site optimization repertoire.
NoFollow Isn’t Bad
There’s nothing wrong with getting NoFollow links. In fact, you’ll want to get an equal amount of them as well. While they don’t pass on link juice, they do help associate your site with anchor text (the keyword phrase that makes up the URL pointing to your site). They also increase the exposure of your site, overall, which may eventually lead to you getting more mentions via DoFollow links!
A website that is newly uploaded and to the internet does not stand a chance against a websites that has already been live for several years.
This is because of the fact that many websites that are already live for several years have already been made popular through different methods like SEO or any internet marketing methods. This does not mean however that new websites do not have the chance to become more popular than those sites. The beauty of conducting an online business is the fact that gaining traffic and conversion does not rest solely on the number of years the website is live over the internet, instead it is dependent on different ranking factors, these ranking factors are integrated in the algorithm of the search engine however it is imperative to also take note that every search engine algorithm is a closely guarded secret by search engine companies. Many companies and SEO consultants have been researching and taking keen observation on the different factors that may affect their websites’ ranking and as a result of that a common ranking factor was observed and found out and these are the following.
Keywords
Keyword frequency in the content of the website is considered by search engines as a ranking factor. The number of logical times that a search term or a keyword is used in the content of the web page could affect the ranking of your website. Logical number of times would mean that the keyword would not just appear in the content but rather it was used as part of a logical statement in the content. It must always be remembered that merely placing the website in the content rather the placing of the keyword must be relevant to the content.
The location of the search term or the keyword would also matter, if a keyword is given paramount importance then it is placed in the title tag of the website and further the keyword is placed within a header one tag.
The number of links specifically the inbound links is also considered as a ranking factor. However, for a link to be considered as a ranking factor the inbound links must be relevant to your website. Furthermore apart from the quantity of the inbound links quality of links also would matter.
So you are having a new website designed and built eh? It’s going to be fancy and do all the things you wanted it to do isn’t it? The web design guy is going to put together this perfect website for you that sings and dances and does all the things you always dreamed of, right? Well how does the website guy know what you want?
Here are 8 things you should think about before you have your website built
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